With the rapid changes in technology, there have been new advancements that have been introduced to this tech industry out of which mobile app marketing is expanding by leaps and bounds. This is because the number of people using cell phones, particularly smartphones, has greatly increased.
Everything that was previously available on desktops is now available on smartphones which can be accessed anytime anywhere by anyone. This has also increased the amount of time people spend on their mobile phones. Consequently, mobile marketing has gained momentum.
This is because people would be more inclined towards making a buying decision when they see something on their phones rather than somewhere else. It is a device that has become a necessity nowadays.
In order to create a successful mobile app and to ensure your visibility in the over-competitive and complex market, you need to follow a particular and specific systematic approach for mobile app development.
Below in this article, we have listed down the 10 steps that are crucial to follow if you want to smoothly go through the process of creating an all-time favorite mobile app.
Step # 1: Identify the main cause of creating the app
To start off with an idea or concept behind the development of the app will help you a long way, basically until the end of the development process. This is because a great imagination with a motive behind it leads to the development of a great app. Therefore, you need to identify what problem is your app able to resolve. This would help you in deciding what features you want to be included in your app and what not.
One thing you should make sure of is that by the end of the day the app should be able to provide benefits to its users that are tangible. These may include improving the customer experience or reducing costs via productivity enhancements.
Step #2: Identify various aspects of the app
Identifying and having a crystal clear understanding of different features and aspects of the app is necessary. The things you need to be absolutely clear about include:
Target users of the application
Keeping in mind the target audience and target users will provide you a clear vision as to what features need to be included in the app that can immediately attract and taken interest by target users. This would further help you to enhance the success ratio of the app.
Supported devices and mobile platforms
It is important to determine what platforms and devices would the app able to support. This decision should be made keeping in mind the hardware performance and the required peripherals of the device and the app. Factors that need to be considered include performance, coverage, device support, and many others.
The revenue model
Appropriate approach, in accordance with the app, needs to be taken to generate revenue with this resource. Paid applications, advertisements, in-app premiums, and pay per load are some of the most common revenue generating models among many others.
Step # 3: Designing the app
While designing the app, the main focus of the developer should be to concentrate on the UI (User Interface) design which plays a crucial role in the success of the app. Along with this pay specific attention to developing multi-touch gestures for touch-enabled devices and platform design standards.
Step # 4: Define the approach that you would take while developing the app
Defining the approach that you would take must be ideally in accordance with the budget and time constraints that you must be facing but selecting the right approach during this time is extremely necessary.
The three most common approaches include the native one where apps created through this approach takes time and skill but provides the best user experience, the web approach, through which the app can be quickly designed and is available on multiple platforms. And the hybrid approach, which is considered to be the latest one in the app world, includes the native language being augmented with the web code to create unique features.
Step # 5: Start developing a prototype
A prototype is the tangible existence of the app and not something available just on the papers or in talks. It gives the potential buyers an idea of what the app is which provide you with the opportunity to easily sell your idea. Developing a prototype would also help you in attracting investors and in finding licenses for the app.
Step # 6: Integrate an appropriate analytics tool
To incorporate an analytics tool that is appropriate for your app is essential in finding out the views that your app has received, how many visitors actually use your web, how many of them arrive and how many actually keep coming back.
Step # 7: Carry out a beta testing activity to get feedback
Beta testing is an opportunity that helps you gather feedback from your customers and helps you identify the relevant ones that you can use to actually improve the app. This basically ensures your visibility in the app world.
Step # 8: Launch the app
Launching and releasing the app for public use requires a plan and control of the movement of releases to test it in the live environment. The major objective of doing this is to ensure that correct components are released and integrity is protected of the live environment.
Step # 9: Collect the accurate metrics
With the increase in mobile users and the time they spend on these devices, it has become of high importance that you need to collect accurate metrics to gauge the interest of the users in your app. Some of the major input metrics used include funnel analysis, measuring social sharing, correlating demographic data, tracking time and location, and others.
Step # 10: Keep improving and upgrading your app with new features
This is necessary if you want users to stay interested in your app and keep using it. After you have gathered all the feedback and collected the accurate metrics it is necessary that you sort out the relevant feedback that can be used to improve the application and actually implement it. This is because a mobile app that does not introduce innovative features with the passage of time loses its usability in the long run.