“First impression is the last impression”. This quote has proven to be accurate in many areas of life. Therefore, when it comes to your website, you really need to make a good first impression on the people who visit your website. To make a lasting first impression, you really need to work hard on the landing page of your website. This is because landing page is the first thing that your target audience or potential clients view, and if that isn’t done right, then it will be enough to drive them away for good.
To understand how landing page works, you really need to know what a landing page actually is and how you can improve the viewer experience by optimizing it.
What is Landing Page?
Landing page can be any page of your website that the users first see when they visit. Technically, any page of your website can be a landing page as it all comes down to how you manage your audience. However, in terms of online marketing, a landing page is that specific page of your website where most of the audience is directed through a link that represents your products and services. A landing page is usually different from the other pages of the website because most of the business owners try to include as much info as possible in the most beautiful way. It is created to increase the interest of the visitors so that they can go ahead and explore your website. This is the main reason why you would often find landing pages with completely different themes than the website that they are representing.
Many business owners pay hundreds and thousands of dollars for advertisements in order to generate organic traffic. Therefore, if their landing page is not convincing enough, then they will directly lose money. There are, however, a few ways in which you can optimize your landing page in order to convince the potential customers to stay on your website and even purchase your products and services.
Landing Page Optimization
Landing page optimization is probably the most important part when it comes to make a kicking first impression. Everything on the landing should be positioned perfectly in order to capture interest of the audience. Try to add as much information as possible, but do not overflow it. If your business has any discounts or free service with the purchase of a product or service, then make sure to mention it on the landing page.
Here are some of the tips to optimize your landing page properly:
Keep it Clean
Select a good background color that optimizes well with the font and the images that you will use on the landing page. Using a wrong color can have a negative effect on the audience, so make sure to use the colors with perfect contrast.
Makes sure to use adequate blank spaces between all the elements that you have positioned on the landing page. Having enough space between the elements makes your page look less crowded and much easier to view and read. Spaces also help the visitors to grasp the message quickly.
Another important thing to do when optimizing your landing is to get rid of the navigation bar. The navigation bar is usually placed on top of page that helps the users to wander around the website. However, the main goal during the optimization of a landing page should be to get rid of all the distractions. In this way, the visitor can only focus on the message that you are trying to convey on your landing page.
Only add that information on landing page that you think it is necessary. A cluttered out landing page can be very confusing and the visitors will definitely avoid reading it.
Keep the Message Consistent Throughout
Before optimizing a landing page, decide on the message that you want to deliver to the visitors that are about to visit your website for the first time. Once you have decided on the message, then you can go ahead and place it everywhere around the landing page in different forms. You can change the wordings to avoid repetition, and you can convey the message in the form of media such as images, videos, or even gifs. The message should be consistent all around the landing page in order to inform the visitors that they have landed on the right place.
Use Appropriate Media
One of the main attractions in today’s social media crazy world is the use of media. The fast-paced generation of today does not prefer to read that often, so to grab the attention of such audience members, it is better to include some media elements on the landing page. Media elements can be appropriate images related to the message that you are trying to convey or they can be informational videos.
Include Social Proof
No matter how many people try to be unique and outstanding, they will only opt for a place that is popular and has positive reviews. Therefore, if your website has a strong presence on social media platforms with a good number or likes and followers, then the best place to boast about it is your landing page. Today’s social crazy generation can easily be impressed by the number of followers any business has on social media. Moreover, it makes your business looks more credible; otherwise, a vast amount of people would not have subscribed to it.
If you have received any positive customer reviews, then also squeeze it into your landing page. Reviews are an excellent way to judge any business online, and it is one way to impress the newcomers on your website.
The landing page is probably the most important page on your website, especially if you are a new online business owner looking for expansion. Contact other experienced business owners that you know in order to learn the art of optimizing the landing. You can also get professional help by hiring any good web designing company to create a perfect landing page for your website that is effective.